Elead

Elead is an automotive retail application that focuses on auto Customer Relationship Management (CRM) that utilises the power of portable devices to provide more reliable communication at fast speeds. Elead is available for both personal computers on its cloud based web platform as well as for download on mobile device app stores.

Features and Specifications

Buy and Pay options

Elead has a diverse catalogue of auto products listed for sale with the added option of a secure and verified in app paying platform.

Customer catalogue

Elead has an enviable loyal customer catalogue that auto product retailers can tap to increase their business.

Retailer catalogue

As a Customer Relationship Management platform, retailers are provided with a diverse array of potential clientele to tap into. The size of the auto retailers is not a limiting factor n Elead with small businesses accruing advantages based on increased market size.

Data Mining

Elead features GoldDigger data mining capabilities that makes use of tools such as Original Equipment Manufacturer incentives to drive repeat sales to verified traders.

Automated Customer Engagement (ACE)

The CRM enables for automatic, pre typed replies to customer feedback which ensures a 24-hour operation business model even during after-office working hours.

Customer Engagement

Customer Engagement on Elead is available through various communication media including Text messaging, video, call and Email support.

Auto pilot

The Auto Pilot feature sends automatic reminders to customers when their auto service day nears based on mileage or time. This provides an advantage in customer retention as well as tracking of lost clients.

Advertising tools

The platform features marketing and advertising capabilities and tools for dealers which enables them to gain new customers. This may be particularly helpful for new businesses on the platform which may use advertising options such as pay-per-click to generate more traffic towards their listed catalogue.

Pros

• Made by auto retail experts hence it provides real solutions to real auto needs.
• Integrates different methods of communication, such as text, call, video, and email support, to facilitate seamless communication between the retailers and their customers.
• Widely used hence availability of customers.
• Has an easy to use user interface that does not require a lot of training.
• Can integrate different stores owned by the same dealer providing integrated customer information across the different stores.
• Maps and logs all communication done on its platform for future referencing by parties involved in the auto trade.
• Provides metrics and insights to retailers to track sales volumes over durations.
• Regular updates by developers ensure it is up to date in responding to bugs. Regular updating of the platform also enables inclusion of the latest in tech when it comes to auto retail trade.
• Provides a marketing platform for auto dealers that is not dependent on the size of the firm.

Cons

• The user interface is a bit basic in its design.
• Syncing of contacts to device phonebooks is not possible.
• Tasks can only be accomplished one at a time.
• The server experiences service downtimes and lags.